Enhancing Sales Performance
We specialise
in working with individual sales executives to achieve increased
productivity. We accomplish this by capitalising on over 15
years experience supporting sales forces across a range of
different business sectors. more
According to
Professor Victor Vroom (Professor of Psychology and Industrial
Administration) Performance can be calculated by multiplying
Ability with Motivation.


We increase
Performance by:
Enhancing sales and negotiation
Abilities and
reinforcing Motivation.
For further details please visit our Services
page.
"The APA
Consultancy has been very constructive in enhancing the productivity of our
sales executives. APA has nurtured and further developed sales
orientated behaviours in our sales team. This has supported our growth." -
Executive Search Firm
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